Introducing Florida Blue

Michelle Ammirati by on Mar 17, 2017

Corporate Insight’s February Healthcare Monitor Report—Introducing Florida Blue and Oscar—featured a review of both insurance providers’ public and member websites. Both firms add new perspectives to the Healthcare Monitor coverage group through their tools and member experience designs. Florida Blue in particular contends with major insurers within our coverage group, and we look forward to evaluating the firm’s ability to innovate within Florida’s highly competitive health insurance landscape.

Florida Blue is a leading provider within the state of Florida whose stated goal is to provide affordable healthcare through its core principles and to help people and communities achieve better health. In 2016, Forbes cited Florida Blue for its “diverse mix of products statewide on public exchanges.” Florida Blue also received an A+ on Insure.com in June of 2016, earning the top customer service ranking in a Best Health Insurance Companies 2017 survey.

In our report, we review the insurer’s well-organized, member-oriented website. We assess the strengths and weaknesses of the online experience with notes on improvement. Florida Blue notably focuses on providing help and being transparent. Always a positive attribute, the firm’s strong doctor locator tool lets members save providers and find relevant results. The claims section is the most comprehensive of the member portal, making a strong case for innovative design among those in our coverage group. While the firm has many robust sections and tools on the member site, we discuss the added value of improving location elements, navigation and page design and decreasing reliance on third-party services.

Florida Blue Member Site Claims Center

To read our complete analysis and learn more about the public site and member portal, click here to access the February monthly report.

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About The Author

Michelle Ammirati

Michelle is an Analyst for Small Business Card Monitor and Healthcare Monitor at Corporate Insight. Read more