Health Plans Continue to Expand Wellness Reward Program Device Options
Since the start of 2017, five Healthcare Monitor coverage group firms have added capabilities through which plan members can connect and sync their health stats from an activity tracker or health app. More recently, Harvard Pilgrim and UnitedHealthcare added these wearable and health app compatibility capabilities to their health and wellness reward programs to keep members engaged and proactive in their care. In exchange for reward benefits, the plans will also now have access to a multitude of participant health tracker data, though it is unclear how they will track and evaluate the participant data they collect and how members will expect firms to leverage this data without raising significant privacy concerns
Last month, the Harvard Pilgrim member health and wellness reward program added connection capabilities with the third-party HealthyNow mobile app. Through the app, members can access Harvard Pilgrim health and rewards program features, including group challenges and health tracking, though they must create a custom PIN to connect with reward programs. Previously, members could only access the reward platform through the desktop site. The Harvard Pilgrim reward platform also added wearable device and health app connection capabilities through which members can connect cardio-, weight- and step-based wearable devices and apps, including Runkeeper, Fitbit and Adidas miCoach.
Harvard Pilgrim Health and Wellness Rewards Platform Site Connect a Wearable Device Page
Following its previous debut of Fitbit Charge 2 integration capabilities last year, UnitedHealthcare, in partnership with Qualcomm Life, recently added Samsung and Garmin device integration capabilities to its UnitedHealthcare Motion health and wellness reward program.
First launched in 2016 to a small group of employer-sponsored programs in a handful of states, UnitedHealthcare Motion originally offered only participants with an Apple device up to $1,400 per year toward medical expenses for meeting a daily walking goal, which was later expanded to include goals for frequency and intensity of activity as well. The program has since expanded nationally, is available to more employers as well as self-funded plans, and boasts 67% sustained engagement from participants.
By continuously adding wearable and health app connectivity options, rewards programs are increasing their participation numbers by keeping enrollees engaged with the health tech already being used.
UnitedHealthcare Motion Infographic