Corporate Insight

Health Plan Website Audit

The Health Plan Website Audit benchmarks a health insurer’s member site experience against its key competitors’ and identifies the changes that would lead to a best-in-class experience. Using our proprietary Audit grading framework, we rate the member sites offered by the Audit client and its key competitors across more than 200 individual attributes covering benefits and health information, plan servicing features, online pharmacies, health and wellness education centers, cost estimator and locator tools, digital care platforms, and site design and usability. The resulting analysis presents a clear picture of the client’s key digital strengths, weaknesses and critical opportunities for improvement. We draw our recommendations from the Audit’s gap analysis, industry best practices, and the preferences of member site users, collected through our May 2018 Digital Healthcare Survey.


  • Full Audit Report

    We provide an in-depth look at all seven categories (e.g., Coverage & Health Information), 39 sub-categories (e.g., Plan Information, Deductibles & Maximums Tracking) and more than 200 attributes (e.g., Findability, Depth of Content, Presentation, Ease of Use) we assessed. The full Audit report includes firm grades and rankings, peer group analysis and benchmarking, detailed recommendations, and relevant competitor screenshots.

  • Audit Software Access

    Corporate Insight’s Benchmarking Audit software allows clients to run a variety of reports related to their Health Plan Website Audit engagement. Each report can be customized to include a select set of competitors as well as specific categories, sub-categories and attributes.

  • Presentation

    For clients who would like a more personalized communication of the Audit results, we can provide an executive presentation of major findings to the management team. Most Audit clients choose the in-person presentation to help drive organizational change.