Corporate Insight

Health Plan Monitor

Our Health Plan Monitor research service examines the digital member experience of the leading health insurance firms, providing subscribers an authentic, first-hand analysis of the industry’s online capabilities. Areas covered include account management, billing, claims, tools and calculators, product features, mobile capabilities, social media strategy, educational content and wellness programs.

By leveraging our competitive intelligence methodology perfected in financial services, we help to improve the relationship between health insurance firms and their members.

Like our other Monitor services, Health Plan Monitor tracks the daily member experience at the leading healthcare insurance firms to determine emerging best practices. We keep our clients attuned to the pulse of the industry, highlighting important developments and the latest trends to encourage proactive member engagement.

Deliverables

  • Reports

    Each monthly Report takes a deep dive into one aspect of the member experience and benchmarks industry leaders using detailed criteria. Reports provide grades of each firm analyzed, insight into best practices and leadership examples, and screenshots of competitor platforms.

  • Updates

    Updates are monthly publications covering all changes to the web and mobile platforms of coverage group; including reviews of both public and member-only authenticated site capabilities, revamps, new tools, campaigns, public and member messaging, etc.

  • Capabilities Matrix

    The Matrix provides a side-by-side comparison of each firms’ website and mobile app capabilities. It allows readers to quickly understand how the digital member experiences differ among the covered firms. The Matrix features over 800 data points for each firm tracked.

  • Analyst Support

    Personalized research support is available from our experienced Health Plan Monitor team.

    Clients have access to Health Plan Monitor analysts for ad-hoc research requests and questions about our work. We encourage open communication between clients and analysts in order to get the most out of the Health Plan Monitor service.