The Health Plan Mobile Audit provides insurers with an in-depth assessment of their mobile apps versus competitors to identify strengths, weaknesses and opportunities for improvement. Using our proprietary Audit grading framework, we rate the mobile apps offered by the client and its key competitors across more than 110 individual attributes covering benefits and health information, plan servicing capabilities, cost estimator and locator tools, and app design and usability. The resulting analysis identifies the changes that would lead to a best-in-class member app experience. We base our recommendations on the Audit’s gap analysis, industry best practices, and the preferences of member app users, collected through our May 2018 Digital Healthcare Survey.
We provide an in-depth look at all four categories (e.g., Coverage & Health Information), 19 sub-categories (e.g., Plan Information, Deductibles & Maximums Tracking) and more than 110 attributes (e.g., Findability, Depth of Content, Presentation, Ease of Use) we assessed. The full Audit report includes firm grades and rankings, peer group analysis and benchmarking, detailed recommendations, and relevant competitor screenshots.
Corporate Insight’s Benchmarking Audit software allows clients to run a variety of reports related to their Health Plan Mobile Audit engagement. Each report can be customized to include a select set of competitors as well as specific categories, sub-categories and attributes.
For clients who would like a more personalized communication of the Audit results, we can provide an executive presentation of major findings to the management team. Most Audit clients choose the in-person presentation to help drive organizational change.