Corporate Insight at Fitbit Captivate 2017: Fitbit Unveils New Health and Wellness Benefits Program
Fitbit’s foray into the employer health and wellness landscape continues to expand with the launch of Fitbit Group Health. Like the Rally and Vitality programs, Fitbit Group Health aims to bring the digital experience into personalized fitness and wellness programs for employers, health plans and health systems. This new program will grow Fitbit’s already heavy presence in the health and wellness space, with over 1,300 organizations, such as UnitedHealthcare, IU Health and Virgin Pulse, incorporating Fitbits into their wellness initiatives.
Corporate Insight recently attended the first annual Fitbit Captivate Summit in New York, where Mark Fritts, product marketing director of Fitbit Health Solutions, introduced the new platform. The program provides a variety of customizable features including a dedicated eCommerce marketplace that simplifies the buying and distribution process, integrating any rebates offered by the program administrator. Like Fitbit’s individual consumer app, Fitbit Group Health provides highly interactive and intuitive web and mobile dashboards compiling detailed summaries of user stats, achievements and performance. Fitbit Group Health offers participants tools and resources to encourage healthy behaviors and active participation by incorporating all the key features of Fitbit’s current tracking capabilities—steps and activity, floors climbed, heart rate, types of exercise completed and sleep—as well as community and engagement capabilities like group challenges, notifications and messages.
Fitbit Group Health Participant Web Dashboard
Plan administrators are equipped with their own dashboards, providing program performance capabilities such as access to individual dashboards, real-time group reports and other data to determine wellness investment values.
Fitbit Group Health Administrator Dashboard Screens
The commercial Fitbit product’s brand recognition and proven user engagement track record already lure companies to incorporate the trackers into their wellness benefits programs. However, as we continue to see more data on the benefits of the new Group Health program, particularly with ROI and medical costs, we expect a variety of employers, health plans and health systems to introduce Fitbit Group Health solutions to their employees and members.