Corporate Insight


Cigna’s Celebrity Wellness Campaigns Make a Measurable Impact

Continuing its unique yet effective public-service-oriented outreach, Cigna recently announced an initiative surrounding wellbeing that features the star power of Queen Latifah, Nick Jonas and Ted Danson. The campaign, which encourages yearly check-ups and holistic health discussions, follows Cigna’s two-year TV Doctors of America campaign that featured the likes of “McDreamy,” Captain Hawkeye Pierce, Lisa […]

Four Firms Tackle Zika Awareness, Though Gaps Remain

Over the last few months, organizations in our Healthcare Monitor coverage group have responded to concerns about the Zika virus in various ways. While there is a clear need for in-depth educational materials, four providers—Aetna, BCBS of Illinois, Cigna and UnitedHealthcare—have featured information on the virus, as reported in our March Healthcare Update. Aetna published […]

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Healthcare Firms Respond to Cyber Attacks

With cyber attacks making headlines across all sectors in 2014, perhaps few industries have as much to lose from a customer privacy perspective as health care, and at the end of January, Anthem became the first high profile victim of 2015. Hackers obtained data on tens of millions of current and former Anthem customers in […]

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Oscar Pays You to Walk

Oscar Healthcare Insurance has only been operating since July 2013, yet the New York-based company is already making an impression through innovative marketing efforts. The firm differentiates itself from traditional insurers by promising increased transparency, client-centric services and an emphasis on technology. In January of this year, the company began offering new clients a complimentary […]

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