Corporate Insight

 

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Is Anybody Out There? Aetna’s Facebook Customer Service in Action

Social media has drastically enhanced the line of communication between consumers and corporations. The instantaneous nature of reaching out through Facebook has become commonplace, and many consumers have migrated away from calling toll-free lines or sending emails for rants, raves and inquiries. In order to meet communication trends, major healthcare providers such as Aetna have […]

Topics: Social Media