Corporate Insight

 

Is Anybody Out There? Aetna’s Facebook Customer Service in Action

Social media has drastically enhanced the line of communication between consumers and corporations. The instantaneous nature of reaching out through Facebook has become commonplace, and many consumers have migrated away from calling toll-free lines or sending emails for rants, raves and inquiries. In order to meet communication trends, major healthcare providers such as Aetna have […]

Topics: Social Media