Corporate Insight

 

Upcoming Conference: AHIP Institute and Expo

From June 19-21, 2019, Corporate Insight will attend AHIP’s Institute and Expo in Nashville, Tennessee. The three-day event will allow major health insurers, tech exhibitors and industry leaders to gather and exchange information within eight event tracks:   Data, Analytics and Actionable Intelligence Prevention, Wellbeing and Population Health Improvement Industry Disruption and Product Innovation Advancing […]

Cigna’s Celebrity Wellness Campaigns Make a Measurable Impact

Continuing its unique yet effective public-service-oriented outreach, Cigna recently announced an initiative surrounding wellbeing that features the star power of Queen Latifah, Nick Jonas and Ted Danson. The campaign, which encourages yearly check-ups and holistic health discussions, follows Cigna’s two-year TV Doctors of America campaign that featured the likes of “McDreamy,” Captain Hawkeye Pierce, Lisa […]

Corporate Insight Launches Health System Monitor

This month, Corporate Insight launches Health System Monitor, which tracks the digital web patient experiences offered by a leading group of health systems and hospitals. Covering 21 health systems and hospitals across the United States, Corporate Insight just published an inaugural report on patient portals and their associated public site platforms for clients. Landscaping the […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]