Corporate Insight


Cigna’s Celebrity Wellness Campaigns Make a Measurable Impact

Continuing its unique yet effective public-service-oriented outreach, Cigna recently announced an initiative surrounding wellbeing that features the star power of Queen Latifah, Nick Jonas and Ted Danson. The campaign, which encourages yearly check-ups and holistic health discussions, follows Cigna’s two-year TV Doctors of America campaign that featured the likes of “McDreamy,” Captain Hawkeye Pierce, Lisa […]

Corporate Insight Launches Health System Monitor

This month, Corporate Insight launches Health System Monitor, which tracks the digital web patient experiences offered by a leading group of health systems and hospitals. Covering 21 health systems and hospitals across the United States, Corporate Insight just published an inaugural report on patient portals and their associated public site platforms for clients. Landscaping the […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

2017 Gold Monitor Awards Winners: Healthcare

We are excited to present the second annual Healthcare Monitor Awards, recognizing health plans in our Healthcare Monitor coverage group for excellence in the digital user experience they offer members. For 20 years, we have presented gold, silver and bronze medals to identify the most innovative and valuable digital offerings in the financial services space and are happy to […]

Reaction from Healthcare Monitor Firms on Trump Administration’s Defunded Cost-Sharing Subsidies

Four Healthcare Monitor coverage group firms issued public site statements following the recent executive order to eliminate health insurance cost-sharing reduction subsidies on October 12, 2017. The subsidies, which this year cost the federal government $7 billion, help lower copays and deductibles for people with modest incomes. Many experts speculate that this would prompt a […]

Topics: Healthcare 

Undertaking the Medication Nonadherence Problem with Rewards and Incentives

According to a review conducted by the Annals of Internal Medicine, medication nonadherence causes nearly 125,000 deaths, 10% of hospitalizations and between $100 and $289 billion in medical over-spending annually. To combat this, firms such as Humana and Mango Health are providing innovative solutions through gamification. Recent Humana Pharmacy app updates and feature enhancements as well […]

Topics: Healthcare 

Four Firms Issue Statements on the Future of Health Insurance

Over the past two months, organizations in our Healthcare Monitor coverage group have issued statements regarding the future of the healthcare system in the U.S. Four firms—Aetna, Tufts Health Plan, Kaiser Permanente and BCBS of Massachusetts—have taken stances on the future of the Affordable Care Act (ACA) and the bills that were and are being […]

Topics: Healthcare 

Three Firms Face the Opioid Epidemic Head On

The U.S. has an escalating public health crisis, with prescription opioid overdoses exceeding 59,000 in 2016 and rising. Healthcare organizations continue to implement strategy and practice interventions in an effort to combat opioid misuse and addiction, possibly pushing the Trump administration to announce the opioid addiction epidemic as a public health emergency, a declaration that […]

Topics: Healthcare