Corporate Insight

 

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Health Plans Assist Victims of California Wildfires

In the wake of the recent natural disasters, many affected individuals are facing challenges in accessing healthcare services. With health issues and hardships arising from the devastation caused by the recent southern California and Los Angeles wildfires and preceding extreme weather, healthcare companies are filling the void by offering free services or setting up medical […]

Topics: Current Events 

EpiPen(demonium)

When thinking about treatments for severe allergic reactions and Asthma attacks, the EpiPen is the standout choice. Now a household name, similar to Kleenex or Advil, the EpiPen is prescribed to over 3.6 million Americans each year and Mylan, the auto-injectors manufacturer, holds a 90% market share of injectable epinephrine devices. Mylan has exploited its […]

Topics: Current Events