Corporate Insight

 

Corporate Insight at Fitbit Captivate 2017: Fitbit Unveils New Health and Wellness Benefits Program

Fitbit’s foray into the employer health and wellness landscape continues to expand with the launch of Fitbit Group Health. Like the Rally and Vitality programs, Fitbit Group Health aims to bring the digital experience into personalized fitness and wellness programs for employers, health plans and health systems. This new program will grow Fitbit’s already heavy […]

Harnessing the Power of Pokémon Go

What can the healthcare industry learn from Pokémon Go? At AHIP’s Consumer Experience & Digital Health Forum, Trapper Markelz, president and COO of MeYou Health, posed this question, presenting the popular augmented reality game as a model for the healthcare industry. His presentation covered the history of the app and the Pokémon frenzy over the […]

Adidas Customer-Centricity: What Health Plans Can Learn

How did Adidas move from a fear culture to one that is consumer-centric? At the Consumer Experience & Digital Health Forum last week in Chicago, Corporate Insight attended a session presented by Nic Vu, General Manager, Direct-to-Consumer, Adidas Group, North America, in which Vu detailed the work that changed the brand into one that values […]

JOOL: The Purpose-Driven Health App

Victor J. Strecher believes in purpose-driven health. In addition to his work as a professor and director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health, Strecher serves as founder and president of JOOL Health, a company dedicated to examining how purpose and wellness are intertwined, an area he presented […]

Corporate Insight Attends Consumer Experience & Digital Health Forum

Natalie Schneider, Vice President, Consumer Experience, Anthem, Inc., spoke to a room of healthcare insurance providers on December 6, 2016. The general session, called 2021: The Health Plan Consumer Experience of the Future, focused on the potential of healthcare within the digital space. Schneider spoke about Anthem’s future plans to address this topic and considered […]

Developing Modern, Simplified Health Plan Member Portals

Corporate Insight recently attended the eighth annual World Health Congress Health Plan Consumer Experience & Retention Summit. In the two days of excellent sessions on the ideas, solutions and challenges of engaging members, one in particular stood out. In his session, Steven Webster of Health New England spoke about the health plan’s modern simplification of […]

Member Engagement and a Customer-Centric Approach: A Brief of Healthcare Conferences

Corporate Insight recently attended AHIP’s Consumer Experience and Digital Health Forum: Engaging Today’s Health Care Consumer and the 19th Annual Greystone.Net Healthcare Internet Conference. Health insurance has not always been consumer focused thus both conferences brought together industry leaders and experts outside of the industry for sessions on the challenges of providing healthcare in an […]