Corporate Insight

 

Upcoming Conference: AHIP Institute and Expo

From June 19-21, 2019, Corporate Insight will attend AHIP’s Institute and Expo in Nashville, Tennessee. The three-day event will allow major health insurers, tech exhibitors and industry leaders to gather and exchange information within eight event tracks:   Data, Analytics and Actionable Intelligence Prevention, Wellbeing and Population Health Improvement Industry Disruption and Product Innovation Advancing […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

Corporate Insight Attends Consumer Experience & Digital Health Forum

Picture a world where anyone could ask, “Alexa, does my health insurance cover hearing aids?” and end up booking an appointment with a nearby audiologist, accomplished through a quick conversation with the Amazon Echo. This is the future that Melissa Palladino, product strategy director at Healthx, envisions. At AHIP’s Consumer Experience & Digital Health Forum […]

Upcoming Conference: AHIP’s Consumer Experience and Digital Health Forum

From December 5-7, 2017, Corporate Insight will attend AHIP’s Consumer Experience and Digital Health Forum in Nashville, Tennessee. The three-day event will allow major health insurers, tech exhibitors and industry leaders to gather and exchange information within five educational categories: Next Generation Consumer Engagement and Branding Leveraging Data Analytics and Insights Technologies and Tools for […]

Corporate Insight at Fitbit Captivate 2017: Fitbit Unveils New Health and Wellness Benefits Program

Fitbit’s foray into the employer health and wellness landscape continues to expand with the launch of Fitbit Group Health. Like the Rally and Vitality programs, Fitbit Group Health aims to bring the digital experience into personalized fitness and wellness programs for employers, health plans and health systems. This new program will grow Fitbit’s already heavy […]