Corporate Insight

 

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

Corporate Insight Attends Consumer Experience & Digital Health Forum

Picture a world where anyone could ask, “Alexa, does my health insurance cover hearing aids?” and end up booking an appointment with a nearby audiologist, accomplished through a quick conversation with the Amazon Echo. This is the future that Melissa Palladino, product strategy director at Healthx, envisions. At AHIP’s Consumer Experience & Digital Health Forum […]

Upcoming Conference: AHIP’s Consumer Experience and Digital Health Forum

From December 5-7, 2017, Corporate Insight will attend AHIP’s Consumer Experience and Digital Health Forum in Nashville, Tennessee. The three-day event will allow major health insurers, tech exhibitors and industry leaders to gather and exchange information within five educational categories: Next Generation Consumer Engagement and Branding Leveraging Data Analytics and Insights Technologies and Tools for […]

Corporate Insight at Fitbit Captivate 2017: Fitbit Unveils New Health and Wellness Benefits Program

Fitbit’s foray into the employer health and wellness landscape continues to expand with the launch of Fitbit Group Health. Like the Rally and Vitality programs, Fitbit Group Health aims to bring the digital experience into personalized fitness and wellness programs for employers, health plans and health systems. This new program will grow Fitbit’s already heavy […]

Harnessing the Power of Pokémon Go

What can the healthcare industry learn from Pokémon Go? At AHIP’s Consumer Experience & Digital Health Forum, Trapper Markelz, president and COO of MeYou Health, posed this question, presenting the popular augmented reality game as a model for the healthcare industry. His presentation covered the history of the app and the Pokémon frenzy over the […]

Adidas Customer-Centricity: What Health Plans Can Learn

How did Adidas move from a fear culture to one that is consumer-centric? At the Consumer Experience & Digital Health Forum last week in Chicago, Corporate Insight attended a session presented by Nic Vu, General Manager, Direct-to-Consumer, Adidas Group, North America, in which Vu detailed the work that changed the brand into one that values […]

JOOL: The Purpose-Driven Health App

Victor J. Strecher believes in purpose-driven health. In addition to his work as a professor and director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health, Strecher serves as founder and president of JOOL Health, a company dedicated to examining how purpose and wellness are intertwined, an area he presented […]

Corporate Insight Attends Consumer Experience & Digital Health Forum

Natalie Schneider, Vice President, Consumer Experience, Anthem, Inc., spoke to a room of healthcare insurance providers on December 6, 2016. The general session, called 2021: The Health Plan Consumer Experience of the Future, focused on the potential of healthcare within the digital space. Schneider spoke about Anthem’s future plans to address this topic and considered […]