Corporate Insight

CI Healthcare Blog

The Corporate Insight Blog provides our clients with current and upcoming digital trends, news, and insights across financial services, higher education and healthcare industries on variety of digital topics including mobile finance, social media, online financial platforms, user experience best practices and other hot-button tech issues.


Healthcare Monitor Trends & Highlights: Q2 2018

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new campaigns and programs, made small changes to tools and design, and focused on completing revamps of public and member sites as well as third-party platforms. Specifically, some of the topics we cover include: Campaigns, programs and announcements […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

Healthcare Monitor Trends & Highlights: Q1 2018

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new tools, made updates to existing website capabilities, focused on health and wellness programs and improved mobile capabilities over the last quarter. Specifically, some of the topics we cover include: New desktop tools Member-centered updates Wellness and rewards […]

Cryptocurrency, Blockchain and the Movement Economy

With the rise in fitness reward programs and blockchain technology, one startup aims to fuse the health and financial trends together, encouraging participants to earn cryptocurrency rewards just by walking. Offering a currency and platform of the same name, Sweatcoin positions itself as one of the first entrants in the movement economy to use open-source […]

Topics: Health Apps  Mobile 

Changing the Way Members View Costs and Shop for Healthcare Services

Over the past several years, we have seen the healthcare industry move toward providing more transparency with costs of services and lower-cost alternatives. Recently, three coverage group firms, BCBS of Illinois and BCBS of Massachusetts, added member-site resources empower—and sometimes even reward—members for researching the costs of healthcare services. BCBS of Illinois The BCBS of […]

Topics: User Research 

Health Plans Continue to Expand Wellness Reward Program Device Options

Since the start of 2017, five Healthcare Monitor coverage group firms have added capabilities through which plan members can connect and sync their health stats from an activity tracker or health app. More recently, Harvard Pilgrim and UnitedHealthcare added these wearable and health app compatibility capabilities to their health and wellness reward programs to keep […]

Topics: Health Apps 

UnitedHealthcare Introduces New Provider and Member Online Pharmacy Solutions

In the past year, we have seen health plans improving their member- and provider-facing online tools to help address high healthcare costs, inefficient processes and poor user experience. In line with this trend, UnitedHealthcare partnered with OptumRx to unveil PreCheck MyScript, a new online prescription tool for providers, as well as to release an updated […]

2017 Gold Monitor Awards Winners: Healthcare

We are excited to present the second annual Healthcare Monitor Awards, recognizing health plans in our Healthcare Monitor coverage group for excellence in the digital user experience they offer members. For 20 years, we have presented gold, silver and bronze medals to identify the most innovative and valuable digital offerings in the financial services space and are happy to […]

Healthcare Monitor Trends & Highlights: Q4 2017

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we follow communicated about open enrollment, updated digital capabilities and instituted functionality enhancements on mobile apps over the last quarter. Specifically, some of the topics we cover include: Open Enrollment Continued Natural Disaster and Crises Support Aetna and CVS Merger Design […]