Corporate Insight

CI Healthcare Blog

The Corporate Insight Blog provides our clients with current and upcoming digital trends, news, and insights across financial services, higher education and healthcare industries on variety of digital topics including mobile finance, social media, online financial platforms, user experience best practices and other hot-button tech issues.

 

Corporate Insight Launches Health System Monitor

This month, Corporate Insight launches Health System Monitor, which tracks the digital web patient experiences offered by a leading group of health systems and hospitals. Covering 21 health systems and hospitals across the United States, Corporate Insight just published an inaugural report on patient portals and their associated public site platforms for clients. Landscaping the […]

Healthcare Monitor Trends & Highlights: Q1 2019

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new tools, made updates to existing website capabilities, focused on health and wellness programs and improved mobile capabilities over the last quarter. Specifically, some of the topics we cover include: Pharmacy and health system partnerships Responses to government […]

Healthcare Monitor Trends & Highlights: Q3 2018

In the third quarter of 2018, the insurers we track responded to national disasters and crises, revamped public sites, redesigned navigation elements and adjusted messaging platforms on member site portals. Specifically, some of the topics we cover include: Firm Responses to National Weather Disasters and Other Crises Site Revamps New Tools and Features Messaging Features […]

Healthcare Monitor Trends & Highlights: Q2 2018

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new campaigns and programs, made small changes to tools and design, and focused on completing revamps of public and member sites as well as third-party platforms. Specifically, some of the topics we cover include: Campaigns, programs and announcements […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

Healthcare Monitor Trends & Highlights: Q1 2018

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new tools, made updates to existing website capabilities, focused on health and wellness programs and improved mobile capabilities over the last quarter. Specifically, some of the topics we cover include: New desktop tools Member-centered updates Wellness and rewards […]

Cryptocurrency, Blockchain and the Movement Economy

With the rise in fitness reward programs and blockchain technology, one startup aims to fuse the health and financial trends together, encouraging participants to earn cryptocurrency rewards just by walking. Offering a currency and platform of the same name, Sweatcoin positions itself as one of the first entrants in the movement economy to use open-source […]

Topics: Health Apps  Mobile 

Changing the Way Members View Costs and Shop for Healthcare Services

Over the past several years, we have seen the healthcare industry move toward providing more transparency with costs of services and lower-cost alternatives. Recently, three coverage group firms, BCBS of Illinois and BCBS of Massachusetts, added member-site resources empower—and sometimes even reward—members for researching the costs of healthcare services. BCBS of Illinois The BCBS of […]

Topics: User Research