Corporate Insight

CI Healthcare Blog

The Corporate Insight Blog provides our clients with current and upcoming digital trends, news, and insights across financial services, higher education and healthcare industries on variety of digital topics including mobile finance, social media, online financial platforms, user experience best practices and other hot-button tech issues.

Michelle Ammirati

Michelle is an Analyst for Healthcare Monitor at Corporate Insight.

Author's Posts

 

Cigna’s Celebrity Wellness Campaigns Make a Measurable Impact

Continuing its unique yet effective public-service-oriented outreach, Cigna recently announced an initiative surrounding wellbeing that features the star power of Queen Latifah, Nick Jonas and Ted Danson. The campaign, which encourages yearly check-ups and holistic health discussions, follows Cigna’s two-year TV Doctors of America campaign that featured the likes of “McDreamy,” Captain Hawkeye Pierce, Lisa […]

Corporate Insight Launches Health System Monitor

This month, Corporate Insight launches Health System Monitor, which tracks the digital web patient experiences offered by a leading group of health systems and hospitals. Covering 21 health systems and hospitals across the United States, Corporate Insight just published an inaugural report on patient portals and their associated public site platforms for clients. Landscaping the […]

Healthcare Monitor Trends & Highlights: Q1 2019

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we track added new tools, made updates to existing website capabilities, focused on health and wellness programs and improved mobile capabilities over the last quarter. Specifically, some of the topics we cover include: Pharmacy and health system partnerships Responses to government […]

The TV Doctors of America: Creating Emotional Engagement through Storytelling

“McDreamy,” Captain Hawkeye Pierce, Lisa Cuddy, Dr. Chris Turk and Noah Wyle together in one place? The TV Doctors of America, as Cigna’s campaign calls them, first teamed up in 2016 to get one message across: get your annual checkup. How did this campaign begin? Stephen Cassell, VP of Brand, at Cigna for the TV […]

Bringing Empathy into the Design Process: Design Thinking at AHIP

What are you presently doing or have you completed within your organization to focus on your consumer/user engagement strategy? This is the question that Lesa Bailey, Health Plan Solutions Global Practice Lead, Consumer Division at NTT DATA Services, posed to a panel at the AHIP’s Institute & Expo on June 20. Mentioning design thinking briefly […]

2017 Gold Monitor Awards Winners: Healthcare

We are excited to present the second annual Healthcare Monitor Awards, recognizing health plans in our Healthcare Monitor coverage group for excellence in the digital user experience they offer members. For 20 years, we have presented gold, silver and bronze medals to identify the most innovative and valuable digital offerings in the financial services space and are happy to […]

Healthcare Monitor Trends & Highlights: Q4 2017

In this edition of Healthcare Monitor Trends & Highlights, we review how the insurers we follow communicated about open enrollment, updated digital capabilities and instituted functionality enhancements on mobile apps over the last quarter. Specifically, some of the topics we cover include: Open Enrollment Continued Natural Disaster and Crises Support Aetna and CVS Merger Design […]
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