Corporate Insight

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Why Health Insurers are Building More “Virtual Medicine Cabinets”

Posted on February 23, 2018

Consumers are paying more for their prescriptions these days. As the population ages, consumers also are taking more prescription drugs—especially for expensive chronic care health problems such as cancer. […] Aetna’s pharmacy manager tool delivers detailed search results that include brand and generic costs, highlighting the less expensive option between mail order and retail pharmacies, says Market research firm Corporate Insight, which recently broke down the features of 17 big healthcare insurance websites. Results also provide coverage and co-insurance rates for each drug. Participants can make modifications to the pharmacy location and drug frequency from a link at the top of the screen.

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