Corporate Insight

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Big health insurers’ websites need work

Posted on March 14, 2017

Big healthcare insurers are doing some things right to build websites that customers like. But in general the nation’s biggest healthcare carriers still have a long way to go to make their websites as easy to use as those in retail, financial services and other industries, says new research from Corporate Insight.

In its latest digital healthcare survey and evaluation, financial services and consulting firm Corporate Insight asked about 700 consumers to rate the digital healthcare capabilities of 11 big healthcare carriers: Aetna Inc., Anthem Inc., Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of Massachusetts, CareFirst Inc., Cigna, Empire Blue Cross and Blue Shield, Harvard Pilgrim Health Care Inc., Humana Inc., Kaiser Permanente and UnitedHealth Group.

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